You became a coach because you're genuinely gifted at helping people. But if your discovery calls aren't converting, the problem isn't your coaching, it's that no one ever showed you how to bring those same gifts into an enrollment conversation. This guide does exactly that.

• The five mistakes inside aren't about tactics or scripts, they're the specific places where your coaching instincts work against you on a sales call, and why

• Each one is predictable, recognizable, and fixable, without learning to be someone you're not

• The skills you need to fix them are skills you already have, you're just not using them in this context yet

If you've ever walked away from a good call empty-handed and couldn't figure out why, this is the read that finally makes it make sense.